somethingboutrenes » Marketing Insight

Lego ‘Festival of Play’ TVC

somethingboutrenes — Wed, 18 Apr 2012 00:47:38 +0000

If I ever have a kid, I will buy him/her a box of lego! I’m glad John from Denmark made it big in Australia!

Lego Ad

somethingboutrenes — Mon, 30 Jan 2012 15:17:53 +0000

Someone spotted this at Pasir Ris and posted it on Facebook! It’s really cool! Can someone go verify it? Haha. If it is true, it is WOW, if it is not, it is still wow. Haha.

Indecent Ad by Abercrombie & Fitch

somethingboutrenes — Thu, 29 Sep 2011 11:47:01 +0000

This is all over the news!

When I first saw this at Orchard, I first blushed then shyly ogled at the poster. You know when girls go covering their eyes with their hands yet stealing peaks in between their fingers? Yeah. That was what I my mind did when I first saw it.

Now, when I go pass it I openly ogle and analyze his abs. I thought if he didn’t pull down his jeans almost revealing his you-know-what; it won’t have caused such an uproar.

In my view, it is marketing at its purest form. I remembered my marketing lecturer once told me, sex sells, and so I guess, marketers use this as an easy way out? I mean, how else can you differentiate your polo tees? If it’s not the cut, the print, the material, the price, it has got to be its brand, specifically, the association to the brand. A & F is selling dream (or hope) to guys, when someone puts on an A & F with his collar pulled up; he feels sexy and saw the non-existing abs in the mirror.

I don’t want to judge and analyze the moral value behind this, but this goes to show that yes, even though Singaporeans are well travelled, some are in many ways, conservative Asians. Despite the vast American media exposures, some are not accepting when it happens on home ground?

Ignoring all negative news of A & F’s ads, I’m looking forward to the topless hunks at the store and will probably go take a silly Polaroid and grin like a girl in the candy store.

Photo taken in March 2010 at Ginza, Tokyo

A note to guys out there who booed at this ad, don’t blame your girls for ogling, work harder! HAH.

Shucks, my flabs just reminded me to start working out too.

The Heat is On

somethingboutrenes — Mon, 07 Mar 2011 11:46:12 +0000

Looks like the fight between Burger King and Mac Donald is on! I love to see how marketeers outwit each other! After all, it is consumers like us who benefits in the end!

HAHA I like the “Flame Grilled, Not Fake Grilled”. HAHA

VW: The Fun Theory Campaign

somethingboutrenes — Mon, 22 Nov 2010 13:23:25 +0000

This is a little freaky. I was using my sister’s laptop and this clip suddenly starts playing. HAHA. It’s not a ghost story but a rather fun marketing campaign. It’s nothing new but I think it’s cool. EscadaPiano

Take that Tiger!

somethingboutrenes — Wed, 20 Oct 2010 08:03:15 +0000

I love it when marketeer fights back with witty and humourous lines. HAH. Clearly I’m not a fan of Tiger Airways.

AirAsia bares its claws
via Straits Times Interactive – LATEST NEWS on 10/19/10

AIRASIA took another swipe at Tiger Airways yesterday, days after attacking its proposed tie-up with Thai Airways as ‘a bunch of white guys’ running an Asian airline.

In a clear dig at Singapore-based Tiger, the Malaysia-based airline ran full-page advertisements in The Straits Times and Business Times with the tag- line: ‘If Tigers were meant to fly, they would be born with wings.

WOW

somethingboutrenes — Mon, 23 Aug 2010 13:43:34 +0000

Kotex is launching a new product and I was shocked. I was more “WAH LAU” than “WOW” when I first heard of it but be sure to find out more and wait patiently for the launch happening on 9 September 2010! I think this is fun/funny! HAHA. I love interesting products and marketing campaign.

After the initial “WAH” I think Kotex’s loving effort in making the painful moments more endurable in the month may just pay off! You can go register in here and request for free samples for this new product! Be sure to quote the wow code “YNTB”! Have fun!

Divorce Lawyer Ad

somethingboutrenes — Thu, 22 Apr 2010 15:58:55 +0000

Source: adsoftheworld.com

I must admit this is a clever ad but if I’m their customer and I happen to see this ad right before I visit my divorce lawyer, I will either rip it apart (but I doubt I have the strength, maybe a few more kickboxing lessons!) or draw the dude’s face with lipsticks/eyeliner/eyebrow pencil/marker or use whatever I have in my bag. The Germans don’t believe in sensitivity huh?

Defu Furniture using Sex Appeal?

somethingboutrenes — Sat, 03 Apr 2010 16:09:26 +0000

Spotted anything interesting in this ad by Defu Furniture? HAHA

What’s the combination of Best Buy and Must Buy?

HAHA.

I wonder if they are discreetly applying marketing tactics taught in text book – sex appeal.

Creative Ads

somethingboutrenes — Mon, 11 Jan 2010 15:54:59 +0000

Siqi emailed a bunch of creative ads seen at unusual places and I’ve selected some of my personal favourites to share with you guys! I love smart and witty ads and I applaud advertisers who are capable of using the environment to their advantage!

Mondo Pasta: You can’t let go.

A cup of Folgers coffee on the streets of NYC

HSBC got the ad guys from Ogilvy & Mather Mumbai to glue an aerial photo of a city’s skyscrapers to the base of a swimming pool to raise awareness of the dangers of global warming.

A Mini Cooper ad at Zurich (Switzerland) train station.

Nivea fashioned this Good-Bye Cellulite sofa for a swimwear event.