Marketing Insight

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Creative Ads

January 11, 2010 in Marketing Insight by somethingboutrenes | No comments

Siqi emailed a bunch of creative ads seen at unusual places and I’ve selected some of my personal favourites to share with you guys! I love smart and witty ads and I applaud advertisers who are capable of using the environment to their advantage!

mondo pasta. you can't let go

Mondo Pasta: You can’t let go.

folgers coffee

A cup of Folgers coffee on the streets of NYC

global warming HSBC

HSBC got the ad guys from Ogilvy & Mather Mumbai to glue an aerial photo of a city’s skyscrapers to the base of a swimming pool to raise awareness of the dangers of global warming.

mini cooper

A Mini Cooper ad at Zurich (Switzerland) train station.

nivea goodbye cellulite sofa

Nivea fashioned this Good-Bye Cellulite sofa for a swimwear event.

Using Sex Appeal for Shoes?

January 10, 2010 in Marketing Insight, Rants and Opinions by somethingboutrenes | No comments

We all know using sexual appeal is one of the marketing tactics used by marketers and we’ve seen them in many cars or alcohol advertisement campaigns. But using sex appeal for shoes? That’s just erm awkward plus gross? I spotted this at Somerset 313!

IMG_0813

Did Nike endorse this poster? I’ll be utterly disgusted if they did. The fact that Nike allowed their distributors to take such photos with their products on say something about their brand positioning.

Closet.

December 13, 2009 in Marketing Insight by somethingboutrenes | No comments

I am sure all walk-in-wardrobe-obsessed ladies and walk-in-beer-closet-obsessed guys would remember the Heineken Closet ad which was launched beginning this year.

closet ads

Source: http://www.youtube.com/watch?v=U99C8cSXsG8

Following the success of the campaign, the Heineken people brought their closets to the streets!

IMG_0657

To the good people at Heineken: Sorry! I will pick Fashion over Booze (Passion) any day! I can’t wait for my walk-in closet to arrive in 2011.

IMG_0659A poor demonstration of excitement.

Tapping on the success of a popular TVC campaign through street advertisement is ingenious but placing the effort at shady location (e.g. in front of California Fitness) is a huge pity. If these were placed at the glamorous part of Orchard (e.g. Ion Orchard, Wisma Atria or Ngee Ann City), it would have created greater hype and gained a lot more attention than merely having a few tourists and strange bloggers lurking around.

Ho White.

October 18, 2009 in Marketing Insight, News that won't make a Difference by somethingboutrenes | No comments

Ho White and the Seven Dwarves’ beer advert angers Disney

ho-white-beer-ad_1503204c

A beer advertisement featuring a raunchy version of Snow White has reportedly raised the ire of Disney.

The x-rated advertisement, for Jamieson’s Raspberry Ale, depicts the fairytale heroine blowing smoke rings while lying in bed with seven semi-clad dwarves. In this Disney dystopia, Snow White has been renamed “Ho White”, while the loveable dwarves Sleepy, Happy and Doc are rebranded Filthy, Smarmy and Randy – supposedly to represent different types of drinkers.

Credits: http://www.telegraph.co.uk/news/newstopics/howaboutthat/6341373/Ho-White-and-the-Seven-Dwarves-beer-advert-angers-Disney.html

Advertisers often forget to view the ads / products / services from the eyes of the consumer. To them it’s a harmless joke but to the consumers it is a vulgar and cruel act of destroying the perfect image of Snow White from their childhood memory. If they did this to Ariel – my favourite Disney princess – I will surely write them a hate mail. HAHA.

Luxe.

September 3, 2009 in Freebies, Marketing Insight by somethingboutrenes | No comments

Dear male readers,

The following entry is meant for the girls. So please scroll right pass this entry and go read on other random entries if you’ve not already done so.

Regards,
SbR

I saw this product on the shelf recently and fell in love with the packaging but was also curious yet skeptical about their claimed revolutionary technology and the pricey price tag that comes with it.

kotex luxe

Through surfing CozyCot – the #1 Women’s sites for 3 straight years – I came across a banner screaming “Get Your Free Trial Here!” and was thrilled to know that I can try them for free! I love samples! I love the fact that you can try out new products before making any purchase! That’s zero financial and product risks involved! Did I mention I’m actually a whisper-converted-to-kotex user because of a sampling campaign?! From the marketer’s point of view, sampling though costly can be effective if it is accurately targeted to the right audience.

cozy cot

But here’s the catch (there’s no free meal in this world), Kotex expects you to join their mailing list and fill out a simple survey (which can be easily completed in 2 minutes) before mailing the samples to your house!

Kotex Luxe, the first ultrathin pad that gives you breakthrough Fusion Technology* combining dryness and comfort with just 1 pad. No more compromises!

  • Fusion Technology* A revolutionary combination of dry-net and cotton-like covers to help you get the dryness of net and the softness of cotton.
  • MicroMax® Core Super absorbent ultrathin core to help maximize protection.
  • Longer Wings Provide better side coverage that helps prevent side leaks and stains
  • Anti-leak channels Channel fluid within the pad to help prevent leakage all around.

- Extracted from Kotex.com.sg

I will try them out and let you girls know if it actually feel as good as they claimed!

Happy Happy Hubby Hubby.

September 2, 2009 in Marketing Insight, News that won't make a Difference by somethingboutrenes | No comments

Would you like some Hubby Hubby? Maybe not, unless you are Happy with a letter G. But I guess it’s always interesting to see how organization reacts to the latest happenings in the region with daring and timely publicity stunts.

hubby_1473275c [Credits: telegraph.co.uk]

Ben and Jerry’s renames ice cream Hubby Hubby in celebration of gay marriage

Ben and Jerry’s has changed the name of one of its best-selling ice creams to Hubby Hubby, in celebration of the legalisation of gay marriage in its home state of Vermont.  The flavour formerly known as Chubby Hubby will be sold under the playful new name for the length of September. Ben and Jerry’s has developed a reputation for social activism – and smart publicity stunts – since being founded by two former hippies in Burlington, Vermont in 1978.

- Source: telegraph.co.uk

Best of Blogshops.

August 30, 2009 in Fashion, Marketing Insight by somethingboutrenes | No comments

blogshop

Best of Blogshops
#01-62 & #04-52(A) Far East Plaza, 14 Scotts Road
Tel: 6836 9648.

This interesting shop which was recently featured on Weekend Today caught my attention. Newly opened (ok, I am a Noob, it’s not THAT new) in Far East Plaza, Best of Blogshops carries clothes from various local online blogshops such as Tracyeinny and Runway Bandits.

Headed down with an expectation to find some chic affordable pieces I was disappointed. Yes, the usual benefits of brick and mortar such as, ability to feel and try on the clothes, instant enjoyment of purchases and ability to mix clothes from various labels exist but the lifeless clothes on the rack and messy display drowned all initial excitement. I still very much prefer the comfort and liberty of shopping online in my pyjamas 24/7 and the excitement of receiving and ripping the parcels apart.

Coco avant Chanel (2009)

August 15, 2009 in Fashion, Marketing Insight, Movies by somethingboutrenes | No comments

coco_avant_chanel

This film, staring Audrey Tautou, is not just a biopic of Coco Chanel’s rise from her obscure beginnings to the heights of creating a fashion empire.

It is also a film about an inspiring woman with great passion and strength. Her passion for style, love and life can be felt throughout the show with impactful quotes like, “Fashion fades, only style remains”. With an extraordinary passion for creating stylish and comfortable clothes and clothes for women instead of men’s viewing pleasure, Coco Chanel bears the likes of a fashion feminist – breaking social norms and opinions. Coco is also a woman who finds strength in failures, an inspiring woman indeed.

Now women have stronger and more justifiable reasons to own a piece (2.55!) of her style (and strength). Women carrying Chanel(s) can be inspired to do great things. HAH. It is probably one of the most remarkable marketing campaigns seen in the fashion industry.

July 27, 2009 in Marketing Insight, News by somethingboutrenes | No comments

yasmin ahmad

Her passing is a huge loss to the film and advertising industry. Not just in terms of her capability and creativity as a remarkable film-maker and creative executive director but also in terms of her ability to stir the hearts of many in the most thought-provoking and childlike honesty.

Here’s an earlier (it was so recent!) post about her work that touched my heart.

Powerful (but creepy) Roller Skating Baby by Evian.

July 8, 2009 in Marketing Insight by somethingboutrenes | No comments

This ad from Evian caused a stir in the internet world recently (viewed 3.8 million times on YouTube alone in the past week, according to Telegraph.com.uk).

[youtube=http://www.youtube.com/watch?v=XQcVllWpwGs]

I thought it was creepy. I have a feeling that this ad may be against our public policy (Discouraging child birth!) and that is probably why we’ve yet to see it on our local channels. Very disturbing.

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