Using Sex Appeal for Shoes?

We all know using sexual appeal is one of the marketing tactics used by marketers and we’ve seen them in many cars or alcohol advertisement campaigns. But using sex appeal for shoes? That’s just erm awkward plus gross? I spotted this at Somerset 313!

Did Nike endorse this poster? I’ll be utterly disgusted if they did. The fact that Nike allowed their distributors to take such photos with their products on say something about their brand positioning.