Ho White and the Seven Dwarves’ beer advert angers Disney

A beer advertisement featuring a raunchy version of Snow White has reportedly raised the ire of Disney.
The x-rated advertisement, for Jamieson’s Raspberry Ale, depicts the fairytale heroine blowing smoke rings while lying in bed with seven semi-clad dwarves. In this Disney dystopia, Snow White has been renamed “Ho White”, while the loveable dwarves Sleepy, Happy and Doc are rebranded Filthy, Smarmy and Randy – supposedly to represent different types of drinkers.
Advertisers often forget to view the ads / products / services from the eyes of the consumer. To them it’s a harmless joke but to the consumers it is a vulgar and cruel act of destroying the perfect image of Snow White from their childhood memory. If they did this to Ariel – my favourite Disney princess – I will surely write them a hate mail. HAHA.


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