Coco avant Chanel (2009)

This film, staring Audrey Tautou, is not just a biopic of Coco Chanel’s rise from her obscure beginnings to the heights of creating a fashion empire.

It is also a film about an inspiring woman with great passion and strength. Her passion for style, love and life can be felt throughout the show with impactful quotes like, “Fashion fades, only style remains”. With an extraordinary passion for creating stylish and comfortable clothes and clothes for women instead of men’s viewing pleasure, Coco Chanel bears the likes of a fashion feminist – breaking social norms and opinions. Coco is also a woman who finds strength in failures, an inspiring woman indeed.

Now women have stronger and more justifiable reasons to own a piece (2.55!) of her style (and strength). Women carrying Chanel(s) can be inspired to do great things. HAH. It is probably one of the most remarkable marketing campaigns seen in the fashion industry.