My Perfect Traveling Companion

April 27, 2009 in Marketing Insight by somethingboutrenes | 4 comments

travel-case1[Credit: http://capable.deviantart.com/art/Just-in-Case-50370669]

Last weekend, I was at Mustafa to hunt for “The Perfect Traveling Companion” on a splendid journey with me to Seoul.

The Perfect Criteria
 Budget: $150
Appearance: Decent Colour
Material: Hard casing
Size: Medium
Wheel: Four wheel 360 rotation

The trustworthy looking Mustafa uncle recommended a companion which matched my criteria perfectly.

Budget: $147 $88
Appearance: Dark Grey
Material: Hard casing
Size: Medium
Wheel: Four wheel 360 rotation

Wow, it seemed almost God send. Except… for the fact that the brand – “President” – is unheard of.

Being a true blue marketer and a brand whore, I was a little apprehensive of the recommended brand “President”. Mustafa uncle assured me that “President” is an established brand and it is actually Japanese. Ah. Japanese. It must be decent.

See. The marketing theory explained that when consumers have little/no knowledge of the brand, they look at extrinsic cues such as price or country of origins to evaluate its quality. Hmm. But according to my marketing sixth sense, “President” sounded too much like an Indonesian brand (just like “President” cup noodle). With a tight budget and a trusting heart, I ignored my superior-innate-marketing ability and picked “President” as my traveling companion.

A few days later, I googled and found out that “President” is a freaking indo brand! That Mustafa uncle is a liar. Hmph.

“President Luggage roots date back to 1970 when, as Continental Plastic, started in the luggage and travelware industry, manufacturing a small range of hard-shell luggage under the brand name “President” in Indonesia.
President Luggage began exporting in 1987 to a few neighbouring Asian countries. Ever since, exports have constituted a significant part of President Luggage business. “

From: http://president-luggage.com/about.php

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  1. ian’s avatar

    ian on April 28, 2009 at 7:53 am

    hahahhaa president brand definitely sounds a little dodgy and un-japanese…

  2. somethingboutrenes’s avatar

    somethingboutrenes on April 28, 2009 at 9:06 am

    ya la! that uncle is a cheater bug! and he has got this trustworthy look somemore. hmph.

  3. amandina’s avatar

    amandina on April 29, 2009 at 7:12 am

    actually… i think getting luggages from heavy duty developing countries is better. like all those rice sacks that the china migrants use to put their stuff in as they travel across the country – damn power, never ever ever break!!

  4. somethingboutrenes’s avatar

    somethingboutrenes on April 29, 2009 at 10:35 am

    HAHA. You use that la! See how to make it fashionable! hahaha.